Abbott and Costello’s "Who’s on 1st, What’s on 2nd, and I Don’t Know is rounding third base" is a famous and humorous account of confused identity.

This type of misidentification is absolutely unacceptable in today’s dynamic environment. Whether you are a hospital or laboratory entrusted with the awesome responsibility of ensuring accurate and quality care for its patients, an electronics manufacturer tracking defects, or an automotive supplier managing your parts supply - bar coding increases accuracy by reducing the likelihood of human errors. Print quality is of utmost importance to ensure that the scanner has the ability to read the bar code, as without this capability the accuracy and productivity gains of bar code technology are virtually non-existent. Additionally, as today’s technologies continue to force subassemblies and components smaller, accuracy of bar code placement has become increasingly important. These powerful forces have joined to drive AccuPlace’s development efforts in a direction to meet these challenges our customers are facing. Combining our proven industry leading accurate placement technology you have come to rely on, revolutionary feeding improvements, with the optional capability to print labels on demand, we are proud to introduce the Ævo, the most capable and accurate machine of its kind. As we move forward, no doubt many of you will be contacted by us to share the exciting new benefits of our latest technology innovation. As we do, rest assured we are listening and counting on you, our customers, to continue challenging us to leap forward.